You can improve the look and exterior living space of your business by installing a retractable awning. Not only will it offer maximum protection from the sun, it will enhance your business brand when you add distinct colours reflective of your company. By adding a memorable coloured awning to your business storefront, you are creating a unique branding opportunity.
An awning strategically placed on your building creates sustainable savings from the merciless summer heat through lowering cooling costs. In addition to people noticing your vibrant, branded awning, your return on investment accrues over time with a controllable way to manage your interior cooling expenses. Regardless of whether your business is an office building or a store-front retail space, your establishment will benefit from both its exclusive, vivid appearance and utility savings.
Awnings can Create a New Look
Adding a retractable awning to your business gives you the opportunity to show off a new look. A retractable awning allows you the chance to change the face and feel of your commercial space with a customized appearance. A customized coloured awning provides a dramatic effect to the outside of your company and offers the impression of a major renovation that can attract customers.
In addition, an awning affords a business owner the unique opportunity to expand their outside space into a more usable environment. It can provide shade and shelter for both customers and employees alike. In the case of restaurants with patio or cafes, retractable awnings are particularly beneficial because they provide their customers with more comfortable surroundings as a shelter from environmental factors.
The Power of Colour
Any strategic marketing team will tell you that colour plays a significant role in our thinking process. Whether we realize it or not, our minds are programmed to respond to colour. When colours are used commercially, it is an instantaneous method of conveying a message and makes branding more powerful.
Surveys show that colour is the first thing that people remember most about a brand. The next items remembered are shapes, symbols, numbers and words. Research suggests that 60% of the time, people either like or dislike a sign on colour alone.
Colour also plays a significant role in purchases made by consumers. This notable fact is important because colour can increase brand recognition by up to 80%! A recent study, entitled “Impact of Colour in Marketing“, concluded that consumers make a snap judgment up to 90% of the time for a product or service based on colour.
Businesses need to recognize the impact of colour choices when deciding how to market their companies. Choosing the right colour should be the most important consideration when empowering your business. Additionally, there is a definite correlation that exists between brands and colour. This connection also hinges on whether there appears to be a perceived appropriateness of the colour being used for the product or service being sold.
While companies have a huge selection of colours available to choose among to define their businesses, here are a few basics and descriptions taken from the article by entrepreneur.com.
- Red demands to be noticed as a physical, strong, high energy colour, which calls for action.
- Orange is optimistic, social, inspires enthusiasm and suggests affordability.
- Yellow is illuminating and uplifting, which stimulates analytical processes and mental clarity.
- Green is associated with nature, health, and healing. It balances the emotions and inspires compassion.
- Blue is sincere, trustworthy and loyal and dislikes confrontation. Blue exhibits an inner security and confidence.
Marketing Your Business with Awnings
A distinctive, memorable retractable awning can help to enhance your marketing and advertising because branding and awnings go hand-in-hand. They make your business stand out in comparison to other local enterprises, giving your company a unique look while enhancing the attractive architecture of your building.
Business Awnings in Burlington, Ontario
Although installing awnings on your commercial property might appear initially costly, it’s a long-term investment that you’ll be glad you did to enhance your branding power and get you noticed. You reduce energy costs, renovate your space with a new, fresh look and advertise your business with a colourful, unique, tasteful custom awning that will help drive customers to your location.
For awning installation in the Hamilton, Toronto, Burlington and Oakville area, contact Jans Awning Products today.