How Awnings Can Help Restaurants During COVID-19

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Due to COVID-19, restaurant operations are currently reduced to curbside pickup and delivery only. Although unable to host large quantities of customers inside their walls at present, restaurants should use this opportunity to prepare for when they can fully reopen.

For customers to continue practicing social distancing when allowed to dine at their favourite places, innovation and proactive measures will be needed. Although installing awnings at a restaurant has always been beneficial, they become even more so during our current pandemic.

Awnings Add Seating Options

By enlarging your restaurant’s outdoor space, you can provide multiple dining options to your customers and add value to your restaurant’s ambiance.

Even after restaurants are legally allowed to invite customers to dine on-site, social distancing regulations will likely remain in place. Preparing and investing in more seating space will increase the number of customers you will be able to serve during this period. Awnings can easily divide up an outdoor space and leave distances of six feet apart. Plus, they help keep customers protected from unfavourable weather conditions.

Take Advantage of the Summer Weather

While COVID-19 is currently restricting our ability to gather in large groups, it is expected that we will eventually be able to – with necessary precautions in place.

Summer is on its way, and with it comes the desire to spend time outside while drinking and dining with others. The addition of an outdoor space accompanied by an awning can turn a restaurant into a popular destination. Providing the opportunity to socialize with others while basking in the nice weather is appealing to many.

When done well with an aesthetically appealing design, a restaurant’s awning can be used as a subtle marketing practice. By differentiating your restaurant from ones nearby that do not have awnings, you have the opportunity to attract more customers. When driving by, awnings can make it easier to notice a restaurant and its offerings.

Transform Your Outdoor Space

Creating a welcoming outdoor space is not as simple as putting out a few tables and chairs on a patio. You want your customers to feel relaxed and comfortable in your restaurant environment – especially during a pandemic.

Awnings can offer both protection and beauty to enhance the appeal and atmosphere of your restaurant. Through their creation of shade, they can act as a barrier from the sun’s harmful UV rays and weather such as rain and wind.

In addition to offering protection from the elements, awnings can be used to make a stylistic statement about the restaurant. Not only can they incorporate aesthetically pleasing colours, materials, and designs, but they can work as a statement piece to increase a restaurant’s visibility.

What Awning is Best for Your Restaurant?

If you are ready to investigate your awning options, the team at Jans Awnings is ready to help. We can provide you with guidance when it comes to the design or placement of your awning and can answer any additional questions that you may have.

Contact us today or come visit our showroom for more information about installing awnings at your restaurant.

How Awning Colours Brand Your Business

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You can improve the look and exterior living space of your business by installing a retractable awning. Not only will it offer maximum protection from the sun, it will enhance your business brand when you add distinct colours reflective of your company. By adding a memorable coloured awning to your business storefront, you are creating a unique branding opportunity.

colourful quarterball awning

 

An awning strategically placed on your building creates sustainable savings from the merciless summer heat through lowering cooling costs. In addition to people noticing your vibrant, branded awning, your return on investment accrues over time with a controllable way to manage your interior cooling expenses. Regardless of whether your business is an office building or a store-front retail space, your establishment will benefit from both its exclusive, vivid appearance and utility savings.

Awnings can Create a New Look

Adding a retractable awning to your business gives you the opportunity to show off a new look. A retractable awning allows you the chance to change the face and feel of your commercial space with a customized appearance. A customized coloured awning provides a dramatic effect to the outside of your company and offers the impression of a major renovation that can attract customers.

In addition, an awning affords a business owner the unique opportunity to expand their outside space into a more usable environment. It can provide shade and shelter for both customers and employees alike. In the case of restaurants with patio or cafes, retractable awnings are particularly beneficial because they provide their customers with more comfortable surroundings as a shelter from environmental factors.

The Power of Colour

Any strategic marketing team will tell you that colour plays a significant role in our thinking process. Whether we realize it or not, our minds are programmed to respond to colour. When colours are used commercially, it is an instantaneous method of conveying a message and makes branding more powerful.

Surveys show that colour is the first thing that people remember most about a brand. The next items remembered are shapes, symbols, numbers and words. Research suggests that 60% of the time, people either like or dislike a sign on colour alone.

Colour also plays a significant role in purchases made by consumers. This notable fact is important because colour can increase brand recognition by up to 80%! A recent study, entitled “Impact of Colour in Marketing“, concluded that consumers make a snap judgment up to 90% of the time for a product or service based on colour.

Businesses need to recognize the impact of colour choices when deciding how to market their companies. Choosing the right colour should be the most important consideration when empowering your business. Additionally, there is a definite correlation that exists between brands and colour. This connection also hinges on whether there appears to be a perceived appropriateness of the colour being used for the product or service being sold.

While companies have a huge selection of colours available to choose among to define their businesses, here are a few basics and descriptions taken from the article by entrepreneur.com.

  • Red demands to be noticed as a physical, strong, high energy colour, which calls for action.
  • Orange is optimistic, social, inspires enthusiasm and suggests affordability.
  • Yellow is illuminating and uplifting, which stimulates analytical processes and mental clarity.
  • Green is associated with nature, health, and healing. It balances the emotions and inspires compassion.
  • Blue is sincere, trustworthy and loyal and dislikes confrontation. Blue exhibits an inner security and confidence.

Marketing Your Business with Awnings

A distinctive, memorable retractable awning can help to enhance your marketing and advertising because branding and awnings go hand-in-hand. They make your business stand out in comparison to other local enterprises, giving your company a unique look while enhancing the attractive architecture of your building.

Business Awnings in Burlington, Ontario

Although installing awnings on your commercial property might appear initially costly, it’s a long-term investment that you’ll be glad you did to enhance your branding power and get you noticed. You reduce energy costs, renovate your space with a new, fresh look and advertise your business with a colourful, unique, tasteful custom awning that will help drive customers to your location.

For awning installation in the Hamilton, Toronto, Burlington and Oakville area, contact Jans Awning Products today.